Understanding where your customers are in their lifecycle with your brand is essential to if you are to develop a long term relationship.
Only with this information will you be to use the correct type of communication. This is a major factor in terms of how you manage engagement with your brand, and strong engagement is the metric that you should strive to achieve with your business.
Elements of a Customer Lifecycle
Customer lifecycle refers to the complete cycle of stages that your customer goes through in their experience and interaction with your brand. To satisfy these different stages Dimension Four will help you make sure that you have a good business model that focuses not only on getting the sale, but the experience after your customer makes the buying decision.