Why Dimension Four?
It is commonly accepted that the fundamental dimensions of marketing are product, price, placement, and promotion (the four p's). These elements form a marketing mix which serves as a guide to the thinking of the marketer, telling him or her to channel efforts into specific areas to address the needs and wants of the consumer.
While much has changed in the last decade, these elements remain the essence of all marketing programmes. Dimension Four aims helps companies to optimise all elements of their marketing programmes combining new technologies and channels with traditional methods.