Dimension Four can help you identify appropriate, meaningful segments among your customers and then develop marketing messages to communicate to them.
Because not all customers are the same, it is unhelpful to take a single-minded approach to your marketing.
Customer segmentation helps you to develop a deeper understanding of your customers and why they behave in certain ways. When you are presenting a message, it will be more effective if it is relevant to the audience of the message.
Segmentation is a way of arranging your customers into smaller groups according to common characteristics. These distinct sub-groups should be identified by specific attributes. Once this is complete you will be able to target consistent, relevant marketing messages to each group.