Type B

Brand positioning

Brand positioning relates to how a company decides how a particular product is marketed in relation to its other products, and to competitors’ products.

Price is a key component of this but other factors including supply chain, capital spending, advertising, packaging and quality are all considerations.

Brand positioning

For a brand to be successful, it is critical for a company to position it in the mind of the consumer so that she perceives it as distinctive and offers a persuasive value that is greater than its competitors. Dimension Four will work with you to ensure that it is ideally positioned for success.