Dimension Four is experienced in helping companies develop customer loyalty strategies involving the use of CRM and sophisticated customer databases.
Most companies understand how important the retention of customers is, and how much more economically logical it is to serve existing customers and encourage and reward their loyalty.
A well-designed and effective programme requires strategic planning and covers both above and below-the-line to accomplishing a variety of objectives, including:
- Growing share of wallet
- Increasing average basket size
- Improving acquisition
- Decreasing churn
- Increasing margins
- Decreasing costs