should you rebrand your company

7 questions to ask before changing your brand

  Companies change their brand for dozens of reasons: a merger or acquisition, a new technology or product that disrupts the company and the market, a new CEO at the helm, or a craving to update an image that has grown tired after years of use. Sometimes a company’s management team realises market shifts, once deemed […]

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3 Reasons Why You Should Be Marketing On YouTube And Periscope (and Facebook)

In 2016 digital marketing is taking entirely new directions. New forms of marketing are growing, and the industry is diversifying across channels. For marketers, this is good news and bad news. Depending on how marketers are able to react and adapt to the changes in the industry, the diversification in the marketing industry will be either […]

It's Time - one of the most successful election campaigns in Australia

Election 2016: Marketing Lessons from History

Looking back at the 2016 Australian election campaign most would agree that it was one of the most boring of all time.  Despite this, there are several lessons for every marketer in this election campaign; some classic lessons in advertising as well as branding. And some lessons learnt from elections past. Some claim that there are only […]

Pizza Hut App

Dimension Four helps bring Augmented Reality to Pizza Hut app

When Pizza Hut Australia decided to launch a new iPhone application to the Australian local market, they included a GPS Store Locator, an Augmented Reality mobile platform licensed from Australian mobile company Insqribe together with their service partner Dimension Four Marketing. It soon became one of the most popular apps with more than 70,000 downloads […]

Smartphone Users

New Website Optimised for both Smartphones and PCS

7th June, 2011 – Sydney: Many companies spend large amounts of time and money producing a slick looking website but ignore the experience of the large numbers of users that view the site on a smartphone or other mobile device.By contrast, marketing consultancy Dimension Four has launched a tailored version of their website with the […]